Each year Caterham offer a member of staff the opportunity to race in their novice motorsport series the Caterham Academy. Taking to track at some of the UK’s finest circuits this car also doubles up as a marketing tool to promote the series, travelling to various shows and events the company attends over the year.
As such the car needs to stand out from the crowd, giving me license to go wild with the livery with a few caveats that makes designing the car all the more challenging; such as demonstrating sponsorship positioning for all cars on the grid, a restricted colour palette and of course a black nosecone…. if you’ve ever watched these guys race you’ll understand why!
Pictured are the concept designs from 2017-2020 alongside the actual 2017-2018 car which has also become the design Sir Chris Hoy races in the top tier of Caterham Motorsport.
