As someone who has frequently been presented with a set of brand guidelines I realise the importance of being able to quickly pick up and implement a brand’s rules for design, colour, typography, exclusion zones etc. However, when you’re the person responsible for creating the guidelines it’s important to demonstrate an awareness that goes much deeper. These documents not only give designers and agencies the tools to successfully represent the brand, but they should also give the business and staff a set of values, a tone of voice and a personality that underpins and unifies everything they do.
Here are a collection of pages from the main brand guidelines I created for Caterham along with some co-brand work for their Caterham Drive Experience programme operated by MSV.
